This post is about startup ideas and why sharing yours is a good idea!
I am active in the young startup community here in Denmark and one of the things I have been seeing lately is people searching for brilliant tech people, but they will not tell anything about their idea for their new startup.
I think this is downright wrong and here is why.
I am not suggesting that you share your entire business model, but share enough to get your crowd listening.
Your Startup – Your team
When you run a startup you want the best people possible to join your team, because this will give you the biggest chance of success.
However, the best people don’t come easy, they can be hard to find, and they need to be conceived that your startup will succeed or at least have a very high chance of success and reward.
No one wants to join business which is dead from the get go.
Your idea is what started it all, and what made you believe in a startup, so tell it to the crowd, and tell it loud.
Don’t just tell it to a few people at a time, tell it in the forums where the brilliant tech engineers are.
Most people have a sence that they have lost their idea and someone will steal it when they tell it.
However, as I see it, they just got a ton of feedback saving them valuable time to market.
Furthermore, it can help you hook partners and investors because you make them believe in your idea as well.
When working in a startup you have scares resources and little time, don’t waste it telling your idea to one person at a time.
Execution and timing is everything
If we listen to Bill Gross execution and timing are the two most deciding factors when it comes to success for a startup.
The idea only gets an 3th place.
And when you are the founder of a startup your most definitely want your startup to have the best probability for success.
Furthermore, we are in a time where the product starts to beat marketing.
It is more important to create a product which your customers want than telling them that it is what they want.
In these times it is fairly easy switching companies for the best product in the market.
Lastly you will have the early access effect.
This is something very popular in the game scene right now where you give out early access to a few people such that they will tell all their friends that your game is awesome!
You have the possibility of getting followers which will tell their friends that your product is awesome and they should join as well.
Having such followers or fans is crucial for making it in today’s markets from my perspective.
The conclusion is spread your idea, be ready for it to morph into something even better, be challenged by people and make your product better!
Share your idea with the world and share it loud!